Jeff Wilser is a writer whose work has appeared in GQ, New York magazine, Esquire, Mental Floss, The Los Angeles Times, Chicago Tribune, and many other publications, and his TV appearances have ranged from BBC News to The View. He collaborated with Mark Ecko on the book Unlabel: Selling You Without Selling Out. Wilser is also the founding editor of The Plunge, a website for grooms, and his relationship advice has been syndicated via McClatchy to a network of more than two hundred newspapers.